Services

Marketing Consulting

At MCN, we are here to help with all of your marketing needs. If you’re looking for someone to quickly help you with a stalled initiative or a new project, MCN has the resources to jump right in. Call us if you need:

  • Marketing strategy

  • Brand strategy and positioning

  • Brand asset development and guidelines

  • Marketing calendar development

  • Budgeting and planning

  • Analytics: definitions and development

  • Oversight of CRM and loyalty strategy platforms

  • Media strategy and planning

    • Digital

    • Social

    • Email

    • Broadcast

    • Out of Home (OOH)

    • Print and Direct Mail (DM)

  • Agency search, selection, management

Fractional CMO/Contract

Looking for top-tier marketing leadership for a limited amount of time? Perhaps your CMO is out or you’re not quite ready to commit to a permanent hire. MCN offers fractional CMO and contract options. When you work with us, you get access to the best marketing talent for just the time you need it.

  • Marketing team management and leadership

  • C-suite partnership

  • Day-to-day marketing operations leadership

  • Strategy development and planning

  • Program development and execution

  • Analytics and results

  • Customer research development and in-market

Marketing Process & Structure

When you know you need help with your marketing processes or structure, MCN is a great resource. We’ve been there – building process from scratch or reviewing and rebuilding existing processes to meet changing organizational needs. MCN works quickly and with sensitivity to get things moving the right way.

  • Understanding and articulating the work being done

  • Developing structures to meet business needs

  • Defining roles and responsibilities

  • Creating job descriptions aligned with roles/responsibilities

  • Reviewing work processes

  • Redefining process to meet objectives

  • Articulating and mapping work processes

  • Communicating changes to stakeholders – internal/external