Amy Parker Founder/Principal
Amy is a passionate marketer with deep experience in multi-unit businesses – grocery, foodservice, specialty retail and healthcare. She knows how to quickly develop cross-functional relationships and is able to adapt to new environments and create value immediately.
She is a digitally savvy marketing leader, building revenue and profit, effectively solving problems using data and analytics. Amy is a customer relationship marketing (CRM) evangelist and strategist – developing strategies, programs and on-going customer engagement. She is experienced in website development and e-commerce support as well as being an expert at developing and deploying advertising campaigns.
Brand Experiences
Key competencies include:
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Revenue Growth
Brand & Marketing Strategy
Digital and Social Media
Website Development
Customer Analytics and CRM
Team Development & Mentoring
Traditional Media-Promotional
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Planning & Execution
Category Management
Print & Direct Mail
Agency Selection/Relationships
Store Events
Vendor Partnerships